Juozas Vaznaitis joins addvantage as European Sales Director

One of the leading figures in the European and Middle East heavy-duty truck sector, Juozas Vaznaitis has joined addvantage Global, developer of the innovative retrofit technology that delivers 13% fuel-cost savings and cuts CO2 emissions by 23% on heavy-duty trucks. With immediate effect, he becomes European Sales Director, responsible for sales of the addvantage system across Europe.

Commenting on the appointment, Daniel Mitchell said: “We’re excited to have Juozas join the team. Few people understand the commercial and sales aspects of the heavy-duty trucking sector as well as Juozas. He brings a wealth of expertise to addvantage and a network of contacts in the sector that is second to none. We expect Juozas to build on our early sales successes and develop a strong pipeline.”

Juozas Vaznaitis, the new European Sales Director at addvantage Global, explained his decision to join: “I’m thrilled to join the team at addvantage. I have seen first-hand how attractive addvantage is to European fleets. There are very few European fleet operators that aren’t desperately trying to lower costs and emissions. To be able to offer them an easy, immediate solution that delivers fuel-cost savings of 13% and cuts CO2 emissions by 23% is a truly exciting proposition.”

Notes for editors

The addvantage technology can be retrofitted to any heavy-duty truck in a matter of hours. Once fitted, it delivers proven fuel-cost savings of 13% and cuts CO2 emissions by 23%.

addvantage is already successful in the UK and Europe. Having achieved VCA approval, the addvantage system now has a pipeline of orders/LOIs in the high 10s of £millions.

For further information, contact:

Daniel Mitchell


+44 (0) 7831 858624

How addvantage delivers fleet emissions targets

Heavy-duty trucks are proportionately the most polluting

Heavy-duty vehicles (HDVs) account for only 2% of all road vehicles, yet they contribute 27% of all CO2 emissions. And this proportion is increasing. While greenhouse gas emissions in Europe have decreased every year during the last decade, emissions from HDVs have increased every year since 2014, except for brief reductions during lockdowns. Since 1990, emissions from HDVs have increased by 25%.

Of all HDVs, trucks are responsible for more than 85% of emissions and the share of all emissions from heavy-duty trucks has grown by 5% between 2000 and 2019.

Achieving carbon neutrality by 2050 will require huge reductions in HDV emissions

Meeting the global objective of carbon neutrality by 2050, to which the EU and the UK are committed will require a reduction in greenhouse gas emissions of 90% from road transport overall. While the uptake of electric cars and other small vehicles is rapidly gaining pace, this is not true for heavy-duty trucks. And other forms of green technology for trucks, such as hydrogen fuel cells, are likely to be some way off.

EU targets for CO2 reductions require early and significant reductions by heavy-duty trucks in particular. Targeted reductions are required from trucks of 15% by 2025 (despite the fact that these emissions are still rising) and 30% by 2030. Few observers believe these targets are likely to be met, certainly in the short term.

The addvantage system can deliver almost all the reduction required by 2030, immediately.

The addvantage technology, easily retrofitted to any heavy-duty truck, is proven to deliver a reduction in CO2 emissions of 23%. For individual operators, in the absence of any other widely available technology, this provides a significant stepping stone towards their carbon reduction targets. In addition to reducing CO2 emissions, the addvantage system also delivers fuel-cost savings of 13%.

If mandated, adoption of the addvantage technology would meet, overnight, the 2025 EU target of a 15% reduction in CO2 emissions from heavy-duty trucks. In fact, it would deliver more than 80% of the reduction required by the 2030 target reduction of 30% from heavy duty trucks.

To discuss how addvantage can deliver both cost savings of 13% and carbon reduction of 23%, call Daniel Mitchell on +44 (0) 203 7 40 50 40. Alternatively, drop him an email on daniel@addvantage.net.