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addvantage Leadership

Daniel Mitchell
Daniel Mitchell
Chairman

Daniel Mitchell - Chairman

Daniel is an experienced serial entrepreneur, having founded and sold 3 high growth businesses. Highly experienced in developing strategy for rapid growth businesses and managing growth, practiced in raising debt and equity capital, negotiating and integrating acquisitions and exits. Daniel has been both an Ernst & Young Entrepreneur of the Year and a member of the Virgin Fast Track 100. Daniel is also CEO of addvantage Global, our joint venture partner who are currently focused on mainland Europe.

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Phil Buck
Phil Buck
Director

Phil Buck - Director

Phil’s background is in industrial coatings. For over twenty years he was the major shareholder and CEO of the Spencer Coating Group which he built through acquisitions and organic growth to become the largest independent U.K. coatings manufacturer before selling to industry giant, NYSE listed Axalta Coating Systems. Phil brings to Tribune considerable business experience, particularly in business development, product development, investment and mergers and acquisitions.

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Eddie Mason
Eddie Mason
CEO

Eddie Mason - CEO

Eddie is a respected and successful entrepreneur with a proven track record of developing a new start business to a market leading position. He has 35 years’ experience in the vehicle and asset finance industry and was a major shareholder and founding director of Fulton Leasing, a FN 50 leasing company which was recently sold. With extensive knowledge of the haulage industry gained through his leasing business, Eddie took on the role of CEO in 2018 and will lead the company to commercial success with the support of the management team.

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Graham Stronarch
Graham Stronarch
CFO

Graham Stronarch - CFO

Graham qualified as an accountant (ACMA/ CGMA) in 1985. He worked as a senior accountant in the paper industry between 1976 and 1989. In 1989, he became a Financial Controller in the food industry, where he had accounting responsibility of 3 sites with an £80m turnover. He joined Spencer Coatings in 1996 as the Finance Director and along with Phil, helped grow Spencer to its market-leading position, in part through a series of mergers and acquisitions, before the successful sale of the business in 2017.

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Harry Selley
Harry Selley
Advisor

Harry Selley - Advisor

Before joining the Tribune board in 2016, Harry co-founded his first business, which in the role of Operations Director he grew to be a market leader in its niche field before merging with a larger company. He manages the company’s physical operations, in particular developing the company’s installation and supply chain.

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Kevin Campbell
Kevin Campbell
Technical Director

Kevin Campbell - Technical Director

Kevin has spent his entire 30-year career in the heavy-duty truck market with a particular emphasis on alternative fuels and low-emissions technologies. From his beginnings at the Engine Division of the Los Angeles area Caterpillar distributor, Kevin developed a keen technical knowledge of heavy-duty diesel engines.

His experience led to a role in a partnership with Caterpillar on multiple iterations of a natural gas dual-fuel engine across four engine models. Subsequent technology partners included Volvo Trucks AB and Navistar (International Trucks). Kevin participated in the design, development and marketing of these revolutionary products worldwide.

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Dale Griffiths
Dale Griffiths
Chief Relationship Officer

Dale Griffiths - Chief Relationship Officer

Dale Griffiths MRICS MA BSc is a private equity professional with over 25 years of global experience. Dale has held several senior management and supervisory board positions with some of the largest names in the private equity industry. Dale previously held the position of Senior Vice President at Heitman, one of the largest investment management groups in the US.

Prior to joining Heitman, he advised Cushman & Wakefield in Germany as a Senior Investment Advisor, responsible for sourcing, structuring and managing investment transactions.

Entrepreneurial by nature, Dale has been involved in a number of start up ventures as well as managing his own real estate portfolio and promotions.

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Dave Mulholland
Dave Mulholland
Head of Fittings

Dave Mulholland - Head of Fittings

Dave is an experienced and versatile mechanical engineer, having led engineering teams around the world as a Staff Sergeant in the Royal Electrical and Mechanical Engineers. Dave also worked for many years in the oil and gas industry in off-shore operations. He has been addvantage’s lead fitter for the last few years.

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Mike Ayles
Mike Ayles
Product Development
Manager

Mike Ayles - Product Development
Manager

Mike joined us from TT Electronics Plc (TTE), where he was one of the lead software, design and development engineers and all-round technical expert, working on a number of client projects at TTE for some of the biggest names in the high-tech sector globally. Mike was also the lead engineer on the addvantage project at TTE and was chiefly responsible for the successful redesign of the physical product. He now leads on all areas of product development, testing, technical monitoring and reporting, and continually liaising with our manufacturers, designers and other third-party specialists.

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Our Mission

To transform the economics of the transportation industry with our disruptive technology whilst significantly reducing emissions to leave the world a better place.

Our Core Values

We are committed to integrity, fairness and responsibility in all aspects of our business. Safety and quality are of paramount importance.

Customer Service

We can only succeed by delivering excellence in customer service. We strive to under promise and
over deliver and if we get it wrong… to make it right.

Teamwork

We win and fail together. We are willing to take risks, make mistakes and learn from them.

Environment

We’re committed to leaving the world a better place for future generations by significantly reducing emissions.

Want to find out more?
We’d love to hear from you

We’ve got a lot more to tell you about addvantage. Get in touch today to discover more or to ask about a 30-day trial.

Tribune Group Limited
Unit 2 George Street
Bridgend
Mid Glamorgan CF31 3TS

Call: 01656 360560
Email: daniel@addvantage.net