Proven sales leader, Matthew Perryman, has joined Tribune Group as UK Sales Director. Matt will lead the sales team for the addvantage dual-fuel system and brings a wealth of relevant experience in fleet management, telematics, technology and sustainable solutions to the team.

Commenting on the appointment, Daniel Mitchell, CEO of addvantage Global and Chairman of Tribune Group said: “We’re really excited to have Matt join the team. Not only is Matt a proven sales leader with an impressive track record, he brings a wealth of relevant expertise in fleet management, telematics, technology and sustainable solutions. As well as a keen understanding of our sector and the challenges faced by our target market, he also has excellent contacts within the industry. We expect him to hit the ground running and to deliver early successes”.

Matthew Perryman, the new UK Sales Director at Tribune Group, explained his decision to join: “I’m thrilled to join the team to lead the sales team for the addvantage dual-fuel system. addvantage represents a huge opportunity for UK hauliers to reduce their fuel costs and meet their sustainability targets by cutting almost a quarter from their CO₂ emissions. The fact that addvantage is available now, is easily retrofitted, and that results can be instantly proved by the dashboard monitoring system is what persuaded me to join. I expect hauliers that are struggling to control costs and reduce emissions will find it equally persuasive”.

Notes for editors

The addvantage technology can be retrofitted to any heavy-duty truck in a matter of hours. Once fitted, it delivers proven fuel-cost savings of up to 13% and cuts CO₂ emissions by 23%.

addvantage is already successful in the UK and Europe. Having achieved VCA approval, the addvantage system now has a pipeline of orders/LOIs in the high 10s of £millions.

Matthew Perryman has had a successful sales and sales management career spanning 25 years. He has experience of single-handedly building multi-million pound revenue streams in the technology, fleet management, telematics and sustainable solutions sectors.

For further information, contact:

Daniel Mitchell
daniel@addvantage.net
+44 (0) 7831 858624