addvantage Leadership

Daniel Mitchell
Daniel Mitchell
Chairman

Daniel Mitchell - Chairman

Daniel is an experienced serial entrepreneur, having founded and sold 3 high growth businesses. Highly experienced in developing strategy for rapid growth businesses and managing growth, practiced in raising debt and equity capital, negotiating and integrating acquisitions and exits. Daniel has been both an Ernst & Young Entrepreneur of the Year and a member of the Virgin Fast Track 100. Daniel is also CEO of addvantage Global, our joint venture partner who are currently focused on mainland Europe.

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Eddie Mason
Eddie Mason
CEO

Eddie Mason - CEO

Eddie is a respected and successful entrepreneur with a proven track record of developing a new start business to a market leading position. He has 35 years’ experience in the vehicle and asset finance industry and was a major shareholder and founding director of Fulton Leasing, a FN 50 leasing company which was recently sold. With extensive knowledge of the haulage industry gained through his leasing business, Eddie took on the role of CEO in 2018 and will lead the company to commercial success with the support of the management team.

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Phil Buck
Phil Buck
Director

Phil Buck - Director

Phil’s background is in industrial coatings. For over twenty years he was the major shareholder and CEO of the Spencer Coating Group which he built through acquisitions and organic growth to become the largest independent U.K. coatings manufacturer before selling to industry giant, NYSE listed Axalta Coating Systems. Phil brings to Tribune considerable business experience, particularly in business development, product development, investment and mergers and acquisitions.

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 Konstantin Rainkin
Konstantin Rainkin
Chief Operating Officer

Konstantin Rainkin - Chief Operating Officer

Co-founder and the MD of the telematics company RTL, Konstantin has 20 years’ experience in custom telemetry systems development and implementation. Previous customers include Air Products, Nestle, Hoyer, BP and a number of SME fleets ranging in size from 25-250 vehicles. Konstantin has access to many senior executives, business owners and decision makers in the UK and a number of countries in Europe.

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Dale Griffiths
Dale Griffiths
Chief Relationship Officer

Dale Griffiths - Chief Relationship Officer

Dale Griffiths MRICS MA BSc is a private equity professional with over 25 years of global experience. Dale has held several senior management and supervisory board positions with some of the largest names in the private equity industry. Dale previously held the position of Senior Vice President at Heitman, one of the largest investment management groups in the US.

Prior to joining Heitman, he advised Cushman & Wakefield in Germany as a Senior Investment Advisor, responsible for sourcing, structuring and managing investment transactions.

Entrepreneurial by nature, Dale has been involved in a number of start up ventures as well as managing his own real estate portfolio and promotions.

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Kevin Campbell
Kevin Campbell
Technical Director

Kevin Campbell - Technical Director

Kevin has spent his entire 30-year career in the heavy-duty truck market with a particular emphasis on alternative fuels and low-emissions technologies. From his beginnings at the Engine Division of the Los Angeles area Caterpillar distributor, Kevin developed a keen technical knowledge of heavy-duty diesel engines.

His experience led to a role in a partnership with Caterpillar on multiple iterations of a natural gas dual-fuel engine across four engine models. Subsequent technology partners included Volvo Trucks AB and Navistar (International Trucks). Kevin participated in the design, development and marketing of these revolutionary products worldwide.

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Juozas Vaznaitis
Juozas Vaznaitis
European Sales Director

Juozas Vaznaitis - European Sales Director

A veteran of the European heavy-duty trucking sector, Juozas Vaznaitis brings to addvantage his vast experience of selling heavy-duty trucks to dealers, direct to large fleets and to brokers right across Europe.

Having sold thousands of trucks in multiple countries across Europe, Juozas brings both his experience and his unparalleled network of contacts to the team. Juozas will be responsible for building on our early sales successes and developing our commercial pipeline.

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Mike Ayles
Mike Ayles
Product Development
Manager

Mike Ayles - Product Development
Manager

Mike joined us from TT Electronics Plc (TTE), where he was one of the lead software, design and development engineers and all-round technical expert, working on a number of client projects at TTE for some of the biggest names in the high-tech sector globally. Mike was also the lead engineer on the addvantage project at TTE and was chiefly responsible for the successful redesign of the physical product. He now leads on all areas of product development, testing, technical monitoring and reporting, and continually liaising with our manufacturers, designers and other third-party specialists.

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Alex Knowlden
Alex Knowlden
Sales Director

Alex Knowlden - Sales Director

A well-travelled entrepreneur with experience across real estate, telecoms tech and the automotive industry, Alex’s previous experience working and living in Spain, coupled with opening up international markets for www.wrappz.com has taught him first-hand how to approach and manage business and key accounts in a number of geographical territories throughout the world.

With a proven track record in product development, Alex is an articulate and persuasive individual who has experience in working with senior management, peers, board, support staff and the end user customer to deliver the right results for his customers.

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Anthony Bempong
Anthony Bempong
Head of Projects
& Technical

Anthony Bempong - Head of Projects
& Technical

An experienced technician with a wide range of skill sets, having worked within the commercial electronic technology and the CCTV industry for over 10 years. Anthony transferred his skillsets into the vehicle monitoring and telematics industry where he worked with three of the industry’s leading organisations.  His time within these companies saw him heading up departments in Product Sales, Export Sales, Project Management and Logistical Implementation.

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Karen Wilkinson
Karen Wilkinson
Marketing Manager

Karen Wilkinson - Marketing Manager

Karen had a lengthy career in the medical industry in both post sales and latterly sales.

Following a career break after the birth of her second child, Karen re-established her career with more of a focus on creativity, initially as a professional photographer and latterly moving into social media management as an early adopter of analytic social media strategies for SMEs.

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Maritha Marais
Maritha Marais
Executive Assistant

Maritha Marais - Executive Assistant

Maritha graduated from Stellenbosh University in 1998 before moving to Germany where she took a further degree at Frankfurt University before starting her career with Hapag Lloyd and TUI, initially as a flight attendant followed by promotion into TUI’s administration flight team.

Following on from TUI, she worked for a Swiss Private Equity firm in Zurich as Executive Assistant to the CEO.

Maritha is fluent in English, Afrikaans, German, Italian and Spanish.

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Michael Stevenson-Smith
Michael Stevenson-Smith
Chief Marketing Officer

Michael Stevenson-Smith - Chief Marketing Officer

An experienced marketing professional, Mike has been involved in multiple start-ups and and exits and has previously worked with Daniel Mitchell on successful start-ups. Mike has been involved since the beginning of the addvantage project, helping the team win multiple rounds of investments.

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Tim Middleham
Tim Middleham
Advisor

Tim Middleham - Advisor

A former banker with over 20 years experience in the City and latterly Head of Aviation for AUB bank. In 2004 Tim left the city to found his own logistics business. CML Telford was created to service the discount supermarkets. Within a few years CML was the largest warehouse and distributor for one of the largest supermarkets. CML operated from a 300,000sq ft chill warehouse in Telford with over 100 trucks and 200 trailers. The business was sold to the Culina group in 2018.

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Nick Weetman
Nick Weetman
Advisor

Nick Weetman - Advisor

Nick has worked in supply chain and logistics for 38 years. His career has been evenly balanced between running supply chains for major blue chip retailers and manufacturers, and consulting. His consulting clients have included: The Houses of Parliament, NHS, Tate & Lyle, GHD & Reckitt Benckiser.  He is a director of Davies & Robson, the UK’s leading independent supply chain and logistics consultancy. Nick is a fellow of the Chartered Institute of Transport and Logistics.

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Jamie Parkinson
Jamie Parkinson
Operations
& Administration Support

Jamie Parkinson - Operations
& Administration Support

Jamie has more than 25 years’ service in the financial sector, working in Investment Management, Global Custody, Fund Administration and KYC. Part of his work experience was based in Gibraltar and Jamie is competent with the Spanish language.

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Our Mission

To transform the economics of the transportation industry with our disruptive technology whilst significantly reducing emissions to leave the world a better place.

Our Core Values

We are committed to integrity, fairness and responsibility in all aspects of our business. Safety and quality are of paramount importance.

Customer Service

We can only succeed by delivering excellence in customer service. We strive to under promise and
over deliver and if we get it wrong… to make it right.

Teamwork

We win and fail together. We are willing to take risks, make mistakes and learn from them.

Environment

We’re committed to leaving the world a better place for future generations by significantly reducing emissions.

Want to find out more?
We’d love to hear from you

We’ve got a lot more to tell you about addvantage. Get in touch today to discover more or to ask about a 30-day trial.

Tribune Group Limited
Unit 2 George Street
Bridgend
Mid Glamorgan CF31 3TS

Call: 01656 360560
Email: daniel@addvantage.net
LinkedIn


1All figures quoted on the website rely upon the following assumptions: Performance figures are an average of an independent test carried out by Emissions Analytics at Millbrook Proving Ground in Nov 2019 and a test carried out for a top 5 UK fleet operator at Millbrook Proving Ground in Jan 2022. All figures assume 8MPG and an average annual mileage of 100,000. Fuel prices used are trade prices and exclusive of VAT and are updated approximately quarterly. CO2 reductions quoted are based upon the use of bio LPG.