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addvantage launches in the UAE

addvantage Global, developer of the innovative retrofit technology that delivers 13%* fuel-cost savings and cuts CO2 emissions by 23% on heavy-duty trucks, is expanding operations by launching in the UAE. The new partnership, addvantage Green Tech Trading LLC, will be chaired by H.E. Rashid Hamdan Bin Khadim Al Nuaimi.

Following a unique partnership with local investors, addvantage launches today in Dubai to bring their proven fuel-cost savings and CO2 emission reductions to heavy-duty trucks in the UAE.

In announcing the new partnership addvantage CEO, Daniel Mitchell, commented “We’re excited to continue our expansion with this new partnership. We’re particularly proud that H.E. Rashid Hamdan Bin Khadim Al Nuaimi will chair the new venture”.

H.E. Rashid Hamdan Bin Khadim Al Nuaimi explained “The UAE is committed to cut our carbon emissions by 31% by 2030 and much of this reduction must come from road transport. The addvantage technology cuts CO2 emissions on existing heavy-duty trucks, the most polluting of all vehicles, by 23%. In addition, significant fuel-cost savings will improve our competitive advantage in the region, contributing to our growth economy. It’s why I am proud to chair this new venture.”

Daniel Mitchell added “With His Excellency’s support, we anticipate rapid adoption of the addvantage technology in the UAE. We look forward to playing our part in helping the UAE meet its aggressive carbon reduction targets and in contributing to further growth of the successful UAE economy”.

Notes for editors

The addvantage technology can be retrofitted to any heavy-duty truck in a matter of hours. Once fitted, it delivers proven fuel-cost savings of 13%* and cuts CO2 emissions by 23%.

addvantage is already successful in the UK and Europe. Having achieved VCA approval, the addvantage system now has a pipeline of orders/LOIs in the high 10s of £millions.

For further information, contact:

Daniel Mitchell


+44 (0) 7831 858624

*Due to local fuel costs, fuel-cost savings in the UAE are approximately 10%
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